Venture-backed real estate company partners with Bridge to stand out in competitive hiring markets

Common

Challenge

Sara Marzitelli, Head of People Operations at Common Living, was tasked with leveraging an impressive $65 million in venture funding to build a best-in-class people operations engine that would fuel Common’s expansion across the US. 

Along with that expansion came tremendous headcount growth of 50-75% year-over-year, and the realization that Sara’s existing immigration processes were both unsustainable and under optimized to support that growth long term. It was unsustainable because her existing immigration firm’s manual processes left the bulk of the administrative burden on Sara’s already-full plate, and it was under optimized because this provider offered limited strategic support to enable Sara’s team to most effectively compete for top tier international talent.

Ultimately Sara moved forward with Bridge’s uniquely tech-enabled immigration partnership both to establish operational scalability, and to implement competitive policies that would transform immigration into her secret weapon in one of the most competitive hiring markets on the planet.

Approach

All new applications moving forward were processed paperlessly through Bridge with minimal employer involvement
Developed competitive and compliant immigration policies, pertaining to Green Card and sponsorship standards generally
Granted Common international employees real-time, autonomous access to their own case status, and the ability to provide key data directly to the Bridge team
Dedicated a high-touch legal team to quickly field all inquiries from both Common People Ops team and its international employees
Common
In competitive hiring markets like ours, you can’t have speed without effectiveness - and our existing immigration processes were missing the mark on both fronts. Bridge’s thoughtful use of software with hands-on, business-conscious legal experts was exactly what we needed to level up immigration into a strategic advantage rather than a liability.
Sara Marzitelli
Head of People Operations

Results

70% reduction in administrative time spent on immigration, allowing Sara to delegate day-to-day duties and direct her focus to broader strategic initiatives
Dynamic timeline visibility for each application allows Common’s People Ops team to accurately align global mobility with product development initiatives
Created a best-in-class experience for all international candidates by easing their anxieties with a high-touch and personalized support team
Competitive immigration policies enabled Common’s hiring team to effectively differentiate during recruitment, enabling tremendous growth
  • Company:
    Common
  • Company Overview:
    Common is the largest community-driven residential company in the US, built to make city living better
  • Total Employees:
    175
  • Immigration Processes:
    H-1B, E-3, TN, Green Card
  • Industry:
    Real Estate
  • Location:
    New York, New York

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